Friday, December 9, 2011

Apple Store Opening at Grand Central

Hey everyone! Any Apple fans out there? Well, if there's any of those who is around NYC now, then you will already know what's going on. The firm just opened an insane store! When I say insane, I don't mean the store is any different from the rest... I mean it's located at Grand Central Station! And when I say at Grand Central, I'm not talking about those closed stores around the station, no... I'm talking about the huge room you see in the movies with the clock in the middle. Does it ring you a bell? Here's a hint:


Apple has transformed part of that room into a store! Have a look at the opening moment:



I find it crazy! All that for an electronics store? And what about Apple taking over a building such as Grand Central Station!Anyways, I must say it looks pretty cool.

The store is located in the mezzanine level of Grand Central, and the space is just beautiful. I find it so much better than the famous Apple store in 5th Av (yes, the one with the huge glass cube at the entrance.) Some more information from http://www.digitaltrends.com:
"It’s thought that the new store covers somewhere in the region of 23,000 square feet of floor space, making it the largest store in Apple’s global retail empire. London’s Covent Garden store held the record up to now.
The arrival of the company’s new Grand Central store isn’t without controversy, with New York State Comptroller Thomas DiNapoli currently investigating the terms of the deal between the electronics giant and the Metropolitan Transportation Authority (MTA), which is responsible for leasing the space inside the terminal building.
The store will be Apple’s fifth in Manhattan, adding to its more than 350 retail locations in 11 countries."


I assume Apple has made quite an expensive transaction here. However, they wouldn't do it for no reason. That article also says that half of the people commuting in Grand Central, makes more than $100,000. They know what they're doing there then! I also see it as a brand image thing. Let's deal with it... the store looks pretty awesome. Maybe that's why they're going to open at 7am every morning during the weekdays... trying to catch the early commuters?


Berkeley's midtown campus is located very close to Grand Central, which means most of us commute there. I guess I'll walk around there quite often then!

Now go and enjoy your weekend. See you soon!

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